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智能門鎖品牌面臨的四大死穴
發布日期:2016-12-27 11:37:03

博牛社区   ZHINENGJIAJUSHIDAIDEDAOLAI,GEIZHONGGUOQIYETEBIEFANGDAOZHINENGSUOQIYEDAILAIYIGEKEYIYUKEJIQIANGGUODEJINKOUZHINENGSUOPINPAIJINGZHENGDEQIANZAINANFENGDEHAOJIYU。RANERZUIJINYINIANLAI,ZHENGGEXINGYEDEYIXIEWENTIYETUXIANCHULAI,TEBIESHIYIXIECHUANTONGDEZHINENGMENSUOQIYE,YISHIDAZHINENGSUOPINPAIZIJUHULVELESHICHANGDETEDIANYUYONGHUDEXUQIU,HULVELECHANPINYUSHICHANGDEBENZHI,DUIXINGYEDEJIANKANGFAZHANSHIFEICHANGWEIXIANDE。

博牛社区   MUQIANZHINENGMENSUOXINGYEDEZHIMINGWENTIZHUYAOJIZHONGSANGEFANGMIAN:YONGZHINENGDAITIANQUAN、YONGGONGNENGDAITIWENDINGXING、YONGSHIDAPINPAIXINGXIANGYINGXIAODAITIYONGHUTIYAN。ZHESANGEWENTIYEXUHENKUAIJIUHUICHENGWEIZHINENGSUOPINPAIDESIXUE。

  1、用智能代替安全性

  ZHINENGHUADEMUDEZHIYOULIANGGE:DIYI、GENGANQUAN、GENGKEKAO;DIER、GENGFANGBIAN。KEXUDUODEZHINENGMENSUOQIYEZAIZHINENGHUADAZUOWENZHANG,ANQUANBAOZHANGCUNZAIDELOUDONGLINGRENDANXIN。ZHINENGANQUANZHIJIEZHIYUEZHUZHEGEXINGYEDEJIANKANGFAZHAN。YIBAIJIAQIYERUYOUYIJIAANQUANCHULEWENTI,ZHENGGEXINGYEDOUHUIYINGXIANGDAO。TONGYANGYIGEANLICHUWENTI,ZHENGGEPINPAIYEJIUHUICHUSHI。JULEJIEMUQIANSHICHANGSHANGZICHENGSHIDAPINPAIDEZHINENGSUOCHANPINBULUNZAIJIXIEJIEGOUDEANQUANSHEJISHANGHUODIANZIXINXIDEJIAJIEMIYURENZHENGJISHUKAIFATOURUSHIFEICHANGBUZUDE,RUGUOZHEGEWENTIBUJISHIJIAYIJIUZHENG,ZHONGGUODEZHINENGSUOXINGYEJIUHUIZAICILUNWEIDIJIA、DIPINZHI、MEIYOUXINRENGANDELUOHOUXINGYE。

  2、用功能代替穩定性

博牛社区   XIANZAISHICHANGDEZHINENGPINPAIDEGONGNENGBUSHAO,KAISUODEHUAYANGYEDUO,KAISUODEFANGSHISHENMEDOUYOU,SHENMEHONGMO、LIANPU、ZHIWEN、MIMI、GANYINGKAISUOYAOSHENMEYOUSHENME,JINGUANYIHOUKAISUODEFANGSHIKEYISUIXINSUOYUGONGNENGKEYIHENQIANGDA,KEYOUYIGEDAQIANTIBIXUBAWENDINGXINGZUOHAO。MUQIANSHICHANGSHANGBUQUEFAGONGNENGQIANGDADECHANPIN,DANWENDINGXINGHAODECHANPINQUEFEICHANGDESHAO。

  3、用大營銷代替用戶體驗

  ZHONGYINGXIAOQINGYONGHUTIYANSHIMUQIANZHINENGMENSUOPINPAIDEYANZHONGWENTI。YIGEHULVEYONGHUTIYANDEPINPAISHIHENNANDEDAOYONGHUDERENKEDE。MUQIANZHINENGSUOXINGYEDEZUIDAWENTIZAIYUNINGYUANDABAHUAQIANMAISHIDAPINPAIDEXUJIAPAIMING,QUEBUYUANYIHUAQIANZUOYONGHUTIYAN,DAJIADOUYOUTONGGAN:YISHANGBAIDUZIXIANGMAODUNDESHIDAZHINENGSUOPINPAIPAIMINGSHUBUQING,JIBUZHU,KEYONGHUMANYIDEHAOPINPAILIAOLIAOWUJI。ZHESHIYIGELINGRENDANXINDEBUJIANKANGDESHICHANG。

  4、過渡的萬能宣揚消耗了行業的信用度

博牛社区   ZHINENGDEWANNENGXUANCHUANDESHANGHAIGENGKEPA,SHENMEDOUKEDUIJIE,SHENMEGONGNENGDOUYOU,SHENMEDOUKEYIZUODAODEXUANCHUANBEIHOU,SHIZENMEZHEMEBUHAOYONG。SHIYONGDECUOLUOGANRANGYONGHUDUIXINGYEDEXINRENDUDANGRANWUCUN,DANGRANMAIDANDESHIZHENGGEXINGYE。

  注:本文來源于網絡!

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